Major changes to the EU’s rules for tobacco products were proposed by Commissioner for Health and Consumer Policy, Tonio Borg, on 19 December.
The proposals aim to bring tobacco legislation up-to-date and make smoking less attractive to younger people. They target manufacture, presentation and trade in tobacco products.
Key elements include:
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“Tobacco products should look and taste like tobacco products,” said Borg. “This proposal ensures that attractive packaging and flavourings are not used as a marketing strategy [and that people get] the clear message that the product they buy damages their health.”
The proposals respond to new scientific evidence and international developments such as the World Health Organization’s Framework Convention on Tobacco Control which entered into force in 2005.
The Tobacco Products Directive was last revised in 2001. The proposals are now under discussion in the European Parliament and Council. They should come into force in 2015-2016.
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08 February 2013
Borg: New tobacco rules make ´smoking less attractive´
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