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03 March 2010

Ferring Infertility Media Award (FIMA) 2010 – FINAL CALL FOR ENTRIES


Ferring Pharmaceutical’s Infertility Fertility Media Award (FIMA) is designed to recognise the importance of and excellence in reporting of infertility issues and treatment amongst media, helping infertile couples understand infertility and the treatment options available.

Entry deadline has now been extended until March 31st 2010.

There are two entry categories across consumer and medical media:
• Best written article on infertility (print / web)
• Best broadcast report on infertility (radio / TV / film)

The judging panel will include Professor Julian Jenkins, Ferring’s Director of Medical Sciences and Ferring’s Director of Corporate Communications Helen Gallagher.

Criteria for judging have been pre-set and entries will be assessed against the following:
• Excellence in fertility writing
• Demonstration of clear knowledge of infertility treatment and issues
• Perceived value of article to target audience (educational, impactful)
• Topicality of subject matter

The prize for the winning journalist will be an all paid trip to and entry to ESHRE 2010 (Rome 27th– 30th June 2010) under the sponsorship of Ferring for winners of the two categories.

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